Big news today – Microsoft bought LinkedIn for $26 Billion (Cash).
Why? Lots of pundits will tell you it was to augment various aspects, but fundamentally it comes down to one thing:
Peter Drucker says that business is really only two things: Marketing & Innovation.
Microsoft gets marketing totally. They used to be one of the best at Innovation but they have struggled lately – at least to innovate at the scale that Microsoft needs to innovate.
In this quick video I cover off why this makes so much sense.
Here’s a question for you first though?
What are you doing to innovate?
Also published on Medium.